波多野结衣办公室双飞_制服 丝袜 综合 日韩 欧美_网站永久看片免费_欧美一级片在线免费观看_免费视频91蜜桃_精产国品一区二区三区_97超碰免费在线观看_欧美做受喷浆在线观看_国产熟妇搡bbbb搡bbbb_麻豆精品国产传媒

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Policies

Consumption boom creates unique opportunities

By Chen Meiling | China Daily | Updated: 2019-11-06 09:41
Share
Share - WeChat
A Bosideng flagship store in Shenyang, Liaoning province, Aug 12, 2019. [Photo/VCG]

Experts: Winning customers through product differentiation key to success

More companies with annual revenue of up to 10 billion yuan ($1.42 billion) can be seen piling into different market segments of China, inspired by the tremendous potential in the country's swiftly expanding consumption of goods and services.

The key for their success is to impress consumers with the distinct value of companies which are evolving in their branding and product differentiation, industry experts said.

Total retail sales of consumer goods reached over 19.52 trillion yuan in the first half of 2019, up 8.4 percent year-on-year, data from the National Bureau of Statistics showed. China's GDP grew by 6.3 percent in the first half of the year, and consumption contributed 60.1 percent to the country's GDP growth, showcasing the critical role of consumption in driving economic development.

The figure "10 billion yuan" is regarded as a threshold for a company to become a potential industry leader, a bargaining chip to attract capital and talent, and the eligibility of speech and pricing power in the global market, said Yao Rongjun, president of Shanghai Kmind Enterprise Management Consulting Co Ltd, a strategic consulting company.

China at this time has about 1,000 companies whose annual revenue has surpassed 10 billion yuan, data from the China Enterprise Confederation showed. As the Chinese economy is transforming from rapid growth to high-quality development, more "10 billion yuan" level enterprises are needed to lead in industrial progress, Yao added.

Oversupply and the internet, though, have brought fierce competition in almost all industries, and it seems more difficult for companies to make money compared to one or two decades ago, Kmind chairman Xie Weishan said at a forum in Beijing on Monday.

"Nowadays the most important thing for companies is not to improve inner efficiency or reduce cost, but to defeat competitors and win more clients," he said, adding the differentiation has become vital for survival. "Real business value is not the net asset or market value, but the differentiation rooted in peoples' minds."

In 2008, the domestic milk powder industry experienced a serious crisis when a few baby formulas by some Chinese brands were found to have been contaminated with melamine, a toxic chemical. Chinese consumers lost trust in domestic milk powder producers and turned to overseas brands.

Ten years on, Feihe Dairy, a 57-year-old domestic firm, became the first outfit in the Chinese infant and toddler formula industry to surpass 10 billion yuan in annual revenue. Its ranking in market share rose from No 7 in 2015 to No 1 in China, surpassing all foreign brands.

Data from Feihe Dairy showed sales of its high-end products grew 80 percent in 2016 and 200 percent in 2017, while the total business growth reached 60 percent in 2017.

The reason for the change, according to Xie, is that they have found their distinctive differentiation as the first dairy company to build a Chinese breast milk database. Feihe has the advantage in research and development of formula "more suitable for Chinese babies", as it says in its advertisement.

"We found that when a salesperson briefs customers with this idea, they are more willing to buy it," Xie added.

Bosideng, a major domestic down jacket company, also garnered benefits from the brand's nimble upgrading.

Data from the company's 2018-19 financial report showed its revenue reached over 10.38 billion yuan, up 16.9 percent year-on-year. Net profit grew 59.4 percent to reach 981 million yuan.

The secret is the reconstruction of its brand image. Hip flagship stores were opened in core commercial areas, global professional designers were hired, the fabric, down feather and production techniques were improved. All the steps attracted younger affluent customers.

Bosideng also eliminated businesses that had nothing to do with down jackets, focusing only on its core products.

"Companies need to explain one thing: 'What distinctive value can we create for customers?' If the question cannot be answered clearly, the development cannot be sustainable," said Xu Lianzheng, co-president of Kmind.

Bosideng's story helped Kmind win a silver medal at the Constantinus International Award from the International Council of Management Consulting Institutes in October, out of over 160 cases from leading consultancies in about 20 countries. The award is known as the highest recognition by the profession of management consulting, according to Dwight Mihalicz, chairman of the ICMCI.

"Kmind helped Bosideng to regain popularity among the mainstream consumer group, enhance its position as a down jacket leader and to realize significant growth in sales and profit," Mihalicz said at a news conference in Beijing on Monday.

Xie added the brand's reconstruction involved everything, not just advertising. It included pricing, decoration of stores, the training of salesmen in stores, use of materials, supply chain, selection of designers, and even the location of the news conference.

"Business performance is generated by the integration of all operational elements."

The importance of a brand has been highlighted at the national level as well.

President Xi Jinping said during an inspection trip to Henan province in 2014 that the country should devote more efforts to transform its growth mode, including the transformation of made-in-China products to created-in-China products, Chinese speed transforming to Chinese quality and Chinese products to Chinese brands.

In 2017, the State Council approved the establishment of "China Brand Day" on May 10 of every year.

Dong Jinggui, chairman of e-bike manufacturer Yadea, said they once struggled with price wars in early 2015. The shrinking market share and loss of profit troubled Dong.

The change occurred after the firm began to shift its focus from price wars to brand construction - "higher-end e-bike" - by upgrading the function, appearance, experience of riding and services at its stores.

Sales of Yadea grew to 5.03 million units in 2018 from 4.01 million units in 2017.

Xie believed it's not a dream for companies to record 10 billion yuan or even 100 billion yuan in annual revenue in China, given the country's 1.4 billion population and 500 million middle-income consumers, which suggests enormous potential in consumption demand.

"For one thing, the diversified demands of consumers in different regions of China are not sufficiently satisfied. For the other, many consumer markets are decentralized and lacking top products or better services, which suggests more space for companies to explore," Xie said.

Kmind helped five domestic companies hit over 10 billion yuan in annual revenue over the last five years. They are Feihe Dairy, Bosideng, Yadea, offline advertising solution provider Focus Media, and areca nuts company Kouweiwang. Kmind plans to bring about 100 successful cases in the coming 10 years.

Li Jianming, deputy director general of the China Enterprise Confederation and the China Enterprise Directors Association, said besides the government and the companies themselves, third parties, such as consultancy firms, training agencies and law firms, also play a role in boosting development of enterprises.

Li said they would provide more support for third parties to serve these companies, aiming to help more firms become industry leaders and bolster China's global competitiveness.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
波多野结衣办公室双飞_制服 丝袜 综合 日韩 欧美_网站永久看片免费_欧美一级片在线免费观看_免费视频91蜜桃_精产国品一区二区三区_97超碰免费在线观看_欧美做受喷浆在线观看_国产熟妇搡bbbb搡bbbb_麻豆精品国产传媒
欧美日韩精品综合在线| 依依成人综合视频| 麻豆91在线看| aaaaaav| 欧美日韩三级一区| 亚洲一区二区三区在线播放| 92精品国产成人观看免费| 老司机成人免费视频| 国产女同性恋一区二区| 久久9热精品视频| 国产精品天天干| 久久久91精品国产一区二区三区| 看电视剧不卡顿的网站| 亚洲码无人客一区二区三区| 欧美精品一区二区三区高清aⅴ| 毛片不卡一区二区| 韩国女同性做爰三级| 26uuu国产在线精品一区二区| 寂寞少妇一区二区三区| 欧美大波大乳巨大乳| 久久久久久久精| 福利视频网站一区二区三区| 私库av在线播放| 亚洲综合色婷婷| 精品一区二区视频在线观看| 欧美一级片在线| 激情欧美日韩一区二区| 亚洲伦理一区二区三区| 亚洲女人的天堂| 一级黄色免费视频| 欧美大片免费久久精品三p| 久久av中文字幕片| 国产极品国产极品| 亚洲精品日韩一| 国产精品扒开腿做爽爽爽a片唱戏 亚洲av成人精品一区二区三区 | 紧缚奴在线一区二区三区| 黑人狂躁日本娇小| 亚洲欧美另类综合偷拍| 久久国产免费视频| 欧美成人vps| 福利一区福利二区| 欧美另类videos死尸| 另类小说视频一区二区| 一区二区三区影视| 一区二区三区**美女毛片| 免费成人蒂法网站| 亚洲国产精品传媒在线观看| 91视频在线观看| 日韩免费高清av| 成人免费的视频| 91精品婷婷国产综合久久性色| 极品少妇xxxx偷拍精品少妇| 欧洲猛交xxxx乱大交3| 午夜精品免费在线观看| 中国美女黄色一级片| 一区二区三区四区视频精品免费| 免费看黄色aaaaaa 片| 国产精品沙发午睡系列990531| 日本中文字幕精品| 久久久国产一区二区三区四区小说 | 一区二区三区高清在线| 国产精品密蕾丝袜| 亚洲靠逼com| 无码人妻丰满熟妇啪啪欧美| 亚洲精品免费视频| 午夜影院黄色片| 亚洲午夜在线视频| 黄色裸体一级片| 日韩激情视频网站| 国产高潮国产高潮久久久91| 奇米在线7777在线精品 | 亚洲人成精品久久久久| 偷拍夫妻性生活| 一区二区高清在线| 亚洲自拍偷拍图| 亚洲中国最大av网站| 欧美xxxx精品| 天天综合色天天综合| 老妇女50岁三级| 久久99久久99小草精品免视看| 在线观看视频一区二区欧美日韩| 经典三级视频一区| 91精品国产aⅴ一区二区| 成人国产精品免费观看| 亚洲精品在线观看视频| 91精品国产高清91久久久久久| 日本一区二区三区视频视频| 超碰97在线资源站| 夜夜精品视频一区二区| 日韩在线视频网址| 国产最新精品免费| 欧美一区二区三区电影| 国产亚洲色婷婷久久| 国产三级精品三级| 一卡二卡三卡四卡| 五月天网站亚洲| 欧美中文字幕一二三区视频| 国产成人精品免费视频网站| 欧美不卡在线视频| 你懂的在线观看网站| 一区二区三区久久久| 91视频综合网| 国产成人综合自拍| 久久女同互慰一区二区三区| 日韩 中文字幕| 亚洲第一成人在线| 欧美性猛交一区二区三区精品| 风间由美中文字幕在线看视频国产欧美| 欧美成人一区二区| 日韩 中文字幕| 水野朝阳av一区二区三区| 欧美日韩中字一区| 97久久精品人人做人人爽| 国产精品网友自拍| 疯狂撞击丝袜人妻| 国产乱码一区二区三区| 久久久精品免费网站| 亚洲欧美va天堂人熟伦| 毛片基地黄久久久久久天堂| 欧美电影免费观看高清完整版在| 三级视频网站在线观看| 性久久久久久久| 4438x成人网最大色成网站| 免费看三级黄色片| 亚洲一区二区三区不卡国产欧美| 欧美亚洲综合在线| 日本中文字幕精品| 亚洲成人av在线电影| 欧美精品乱码久久久久久按摩| av在线免费观看不卡| 一区二区三国产精华液| 欧美另类变人与禽xxxxx| 年下总裁被打光屁股sp| 亚洲超丰满肉感bbw| 欧美伦理视频网站| 91av在线免费| 狠狠色综合日日| 国产女同性恋一区二区| 亚洲av无码一区二区三区在线| 波波电影院一区二区三区| 亚洲色图自拍偷拍美腿丝袜制服诱惑麻豆 | 日韩亚洲欧美中文三级| mm131美女视频| 精品一区二区三区免费播放| 国产日产精品1区| 国产一区二区播放| 性一交一黄一片| 免费观看日韩av| 久久蜜桃av一区精品变态类天堂| 超碰人人人人人人人| 成人免费高清在线观看| 亚洲自拍偷拍av| 日韩视频在线你懂得| 久久精品三级视频| a在线欧美一区| 亚洲成av人在线观看| 日韩免费电影网站| 美国黄色片视频| 91免费在线播放| 日韩黄色免费电影| 久久久久久久综合日本| 懂色av懂色av粉嫩av| 99久久久无码国产精品性波多| 青青青爽久久午夜综合久久午夜| 久久精品综合网| 色视频欧美一区二区三区| 亚洲男女在线观看| 国产成人免费高清| 亚洲线精品一区二区三区八戒| 精品国产亚洲在线| 色老板免费视频| 国模无码视频一区| 国内精品第一页| 怡红院av一区二区三区| 精品美女在线播放| 亚洲国产成人精品综合99| 久久精品人人做人人综合| 日本高清不卡免费| 亚洲av无码专区在线播放中文| 久久国产精品一区二区| 综合久久久久久| 日韩一区二区三区视频| 午夜精品福利在线视频| 少妇一级淫免费观看| 国产成人在线视频播放| 亚洲va韩国va欧美va精品| 国产欧美一区视频| 欧美二区乱c少妇| 91香蕉视频在线播放| av2014天堂网| www.亚洲人| 激情亚洲综合在线| 亚洲一区在线观看视频| 国产欧美日韩在线| 制服丝袜中文字幕亚洲| 国产又黄又爽又无遮挡| 欧美图片一区二区| 91一区二区在线| 国产精品自拍三区| 三级一区在线视频先锋 |