This year's Golden Rooster Awards, which recognized domestic film talent and was a sensation online, enhanced confidence that the quality bar could be raised for Chinese cinema.

Twenty awards were announced during the closing ceremony of the 28th China Golden Rooster & Hundred Flowers Festival, which concluded in Xiamen, Fujian province, on Saturday.

On Sina Weibo, China's equivalent to Twitter, the hashtag for the ceremony has attracted more than 720 million views. The awards drew more than 600 stars to walk the red carpet, the most ever.

So Long, My Son, which delivered the best actor and best actress awards to its leading cast members, Wang Jingchun and Yong Mei, at the 69th Berlin International Film Festival earlier this year, brought them the same accolades at the Golden Roosters.