He doesn't shoot videos about how he used to bathe in a river, because he's worried that children might imitate it and that it may lead to accidents.

His son, Wang Zixuan, says: "Filming with my father makes me understand the simple happiness of rural life. I'm also glad to learn to play with some toys that I've never seen before."

Wang Cunjin didn't finish junior middle school and became a laborer. He then served in the army for two years. In 2006, the ex-serviceman worked in a factory in the city as a security guard for four years and became an electrician.

In 2010, he opened an online store on Taobao, the country's biggest e-commerce platform, and learned how to take and retouch photos of his goods.

Now, for him, being an influencer has become a full-time job and he wants to attract more fans with good-quality work.

"I'm glad that my videos have received public recognition. I've also made friends across the country. Some fans will send me old items for my videos and give me ideas for new films," he says.

China Internet Network Information Center reported that up to March 2020, the number of internet users in rural areas of China was 255 million, accounting for 28.2 percent of the national total.