SHANGHAI -- Chinese Vice Premier Ding Xuexiang on Saturday called for solid efforts to strengthen the country's brand building.

Ding, also a member of the Standing Committee of the Political Bureau of the Communist Party of China Central Committee, made the remarks when delivering a speech at the International Forum on China Brand Development, part of the ongoing 2023 China Brand Day events in Shanghai.

China has rolled out a series of measures on brand cultivation and development and has built the country's own well-known brands, with Chinese brands constantly gaining popularity, reputation and influence, Ding said.

He urged improving brand cultivation and development mechanism, encouraging enterprises to incorporate elements related to Chinese culture into brand building and strictly cracking down on illegal activities such as trademark infringement, among other measures.

Efforts should also be made to improve international rules and standards on brand-related intellectual property rights, facilitate communication on brand building, and promote the development of brands globally, the vice premier said.

Prior to attending the forum, Ding visited an exposition on brand development and communicated with exhibitors.

The 2023 China Brand Day events kicked off in Shanghai on Wednesday and will run until May 14.

The events are jointly held by the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, and several other government organs.