波多野结衣办公室双飞_制服 丝袜 综合 日韩 欧美_网站永久看片免费_欧美一级片在线免费观看_免费视频91蜜桃_精产国品一区二区三区_97超碰免费在线观看_欧美做受喷浆在线观看_国产熟妇搡bbbb搡bbbb_麻豆精品国产传媒

Global EditionASIA 中文雙語Fran?ais
Opinion
Home / Opinion / Op-Ed Contributors

New Year goods economy drives market

By PAN HELIN | China Daily | Updated: 2024-02-08 07:33
Share
Share - WeChat
SHI YU/CHINA DAILY

Chinese Lunar New Year goods markets across China are bustling with excitement thanks to the festive atmosphere. From North to Southwest China and from East to West China, the rural markets selling Lunar New Year goods online are "crowded", indicating business is thriving. From local specialties to imported goods, from high-quality daily necessities to diverse cultural products, the online "Lunar New Year Goods Festival" is in full swing, pointing to the progress China has made in achieving social harmony.

Generally, Lunar New Year goods come flavored with fruits such as melons, and candies and different types of tea. These goods find their rightful place in supermarkets and local markets. However, today's "Lunar New Year goods economy" has several new highlights and trends; it has created new demands too.

The Lunar New Year goods market is undergoing a digital transformation. Participation in the Lunar New Year goods economy is no longer limited to bricks-and-mortar outlets, as online platforms have become another thriving market. Online marketplaces and livestreaming rooms have literally broken the physical barriers of traditional goods, offering craftsmanship and creativity that till now were confined to rural areas, as well as time-honored agricultural products to consumers. This has created a new demand space in the market.

Besides, the Lunar New Year goods economy is no longer just a simple commodity economy. The modern service industry has become a crucial part of the Lunar New Year goods economy. The diversification of market demands has raised the requirements for services such as product delivery and after-sales services. Personalized modern services such as door-to-door delivery, and delivery and installation, have enhanced the shopping experience of consumers.

Amid all this, traditional culture, once relegated to the sidelines, is entering ordinary households through digital technology and the modern service industry, facilitating the transformation from a commodity-oriented to a service-driven Lunar New Year economy.

A village in Mianzhu city of Sichuan province has formed a painting industry chain involving 2,400 people because of the market for traditional Lunar New Year paintings. Some regions have even introduced digital collectibles as complementary products, enriching consumers' purchasing experience.

Hence, enterprises should capitalize on the new trends and demands and promote brand innovation. The digitalization of shopping and the diversification of product demands have significantly increased the variety and quantity of goods consumers can choose from, intensifying competition among producers and suppliers. To secure a share of the Lunar New Year goods economy, businesses need to explore their products' comparative advantages, create brands and improve their products' quality.

First, the enterprises need to leverage regional culture and characteristics by creating reliable brands, strengthening consumer identification. China has a complete manufacturing industry chain, which has helped consumers to recognize regionally-clustered products. Examples include silk stockings from Zhuji, Zhejiang province, and river snail rice noodles from Liuzhou, Guangxi Zhuang autonomous region. These regional specialties provide a solid market foundation for building a brand.

The enterprises should therefore realize the advantages of their region's distinctive industries, turn recognizable products and services into brands, and reinforce those brands' reliability and strength. This is crucial for maintaining a competitive edge in the increasingly fierce competition in the Lunar New Year goods economy.

Second, the enterprises should realize the empowering role of digital technology in product enhancement, change in the traditional concepts of supply and sales, product and service promotion, and help strengthen the product and service value chains.

They should use digital technology to convey their respective brand's strengths and advantages to consumers, and employ technologies such as augmented reality (AR) to provide both physical and virtual products, enriching consumers' experience. The enterprises should also offer a range of online intelligent services apart from paper manuals, allowing consumers to indulge in "visual reality-based" consumption, in order to establish a stable customer base for their brands.

In fact, while participating in the "Metaverse Traditional New Year Goods Festival", some brands have set up online exclusive stores and "service experience outlets" that offer virtual and augmented reality scenarios, which have boosted the sales of their physical products.

And third, there is a need for them to leverage the Lunar New Year goods economy to combine brand building with the promotion of traditional culture, enriching the historical and cultural aspects of their products. Consumers tend to favor products with specific attributes during certain times. The Lunar New Year is a period when consumers look forward to a festive and traditional cultural atmosphere.

The enterprises should also explore the alignment between their products and traditional tangible and intangible cultural items. For instance, Moutai has cleverly integrated the Chinese zodiac with its products, achieving positive market results.

In conclusion, the growth of the Lunar New Year goods economy plays a crucial role in stimulating new consumption dynamics and boosting demand, thus creating space for developing brands. By combining their products with identifiable local items and features, or traditional culture through digital means, businesses can enrich their products' functionality and reinforce their brands and thrive in the Lunar New Year goods markets.

The author is co-director of the Digital Economy and Financial Innovation Research Center at Zhejiang University's International Business School.

The views don't necessarily reflect those of China Daily.

If you have a specific expertise, or would like to share your thought about our stories, then send us your writings at opinion@chinadaily.com.cn, and comment@chinadaily.com.cn.

Most Viewed in 24 Hours
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
波多野结衣办公室双飞_制服 丝袜 综合 日韩 欧美_网站永久看片免费_欧美一级片在线免费观看_免费视频91蜜桃_精产国品一区二区三区_97超碰免费在线观看_欧美做受喷浆在线观看_国产熟妇搡bbbb搡bbbb_麻豆精品国产传媒
国产女人18水真多18精品一级做 | 亚洲一区二区三区四区不卡| 亚洲国产毛片aaaaa无费看 | 精品亚洲porn| 精品一区二区三区在线视频| 日本一区二区在线免费观看| 午夜激情福利电影| 欧美日韩精品二区第二页| 欧美成人猛片aaaaaaa| 亚洲天天做日日做天天谢日日欢 | 色妹子一区二区| 日韩一二三区视频| 久久久久久免费| 亚洲一区视频在线| 亚洲成人福利视频| 欧美成人久久久免费播放| 欧美裸体一区二区三区| 亚洲成av人片一区二区| 91小视频免费观看| 中文字幕一区二区人妻电影丶| 日韩 中文字幕| 91国偷自产一区二区三区成为亚洲经典 | 国产白丝精品91爽爽久久| 高清中文字幕mv的电影| 久久久久国产精品区片区无码| 少妇人妻丰满做爰xxx| 日韩网站在线看片你懂的| 亚洲精品水蜜桃| 国产成人午夜99999| 国产熟妇搡bbbb搡bbbb| 欧美日韩日本视频| 亚洲免费观看高清完整版在线观看 | 日本美女视频网站| 一本一道久久a久久精品综合蜜臀| 精品对白一区国产伦| 五月婷婷激情综合网| 无码人妻一区二区三区在线视频| 亚洲国产综合91精品麻豆| 97se亚洲国产综合自在线观| 女性生殖扒开酷刑vk| 日韩欧美黄色影院| 韩国三级中文字幕hd久久精品| www.欧美色图| 欧美另类69xxxx| 亚洲婷婷国产精品电影人久久| 国产在线精品一区二区不卡了| 醉酒壮男gay强迫野外xx| 久久午夜免费电影| 久久精品国产免费| 亚洲色图14p| 欧美一区二区播放| 中文字幕精品一区二区精品绿巨人| 一级精品视频在线观看宜春院| 国内精品在线播放| 亚洲综合网在线观看| 日韩欧美三级在线| 国产成人精品aa毛片| 永久免费看mv网站入口| 亚洲国产精品二十页| 国产一本一道久久香蕉| 老熟女高潮一区二区三区| 精品入口麻豆88视频| 免费xxxx性欧美18vr| 成人午夜剧场视频网站| 中文字幕日韩av资源站| 97精品久久久午夜一区二区三区| www青青草原| 国产调教视频一区| 国产黑丝在线一区二区三区| 欧美日韩在线三区| 国产原创一区二区三区| 欧美午夜精品久久久久久孕妇| 中文字幕av免费专区久久| caopor在线| 中文一区二区完整视频在线观看| 成人黄色一级视频| 国产又粗又长又硬| 国产日韩v精品一区二区| 一级少妇精品久久久久久久| 中文字幕免费不卡| 在线精品一区二区三区| 久久一日本道色综合| 国产精品无码自拍| 国产精品美女一区二区| 久久精品无码一区二区三区毛片| 欧美三级日韩在线| 国产成人av一区二区三区在线观看| 色综合中文字幕国产 | 亚洲成在人线在线播放| 糖心vlog免费在线观看| 免费观看日韩电影| 欧美亚洲动漫精品| 天天综合网天天综合色| 色婷婷综合激情| 国产揄拍国内精品对白| 日韩美女主播在线视频一区二区三区| 久久精品99久久久| 91.xcao| 精品一区二区日韩| 91精品国产aⅴ一区二区| 日本少妇xxx| 精品少妇一区二区三区在线播放 | 欧美一区二区女人| 日韩精品xxx| 最新欧美精品一区二区三区| 精品人妻一区二区三区四区| 亚洲天堂免费看| 日韩av手机在线免费观看| 狠狠色综合播放一区二区| 日韩欧美一区电影| 亚洲一级av无码毛片精品| 亚洲一级二级在线| 国产主播av在线| 久久www免费人成看片高清| 日韩视频一区二区在线观看| 久久久久久久久久影视| 一区二区在线观看不卡| 色婷婷亚洲精品| 蜜臀精品久久久久久蜜臀| 麻豆天美蜜桃91| 国产成人亚洲精品青草天美| 国产色产综合产在线视频| 亚洲天堂最新地址| 国产一区二区三区高清播放| 欧美探花视频资源| 中文写幕一区二区三区免费观成熟| 2021久久国产精品不只是精品| 91在线免费看| 有坂深雪av一区二区精品| 欧美在线观看视频一区二区| 精久久久久久久久久久| 欧美日韩国产在线播放网站| 特级特黄刘亦菲aaa级| 亚洲成人免费看| 在线播放/欧美激情| 捆绑凌虐一区二区三区| 免费国产亚洲视频| 欧美日韩国产一级二级| 亚洲 欧美 日韩在线| 亚洲色图清纯唯美| 欧洲中文字幕精品| 日本精品一二三| 亚洲女厕所小便bbb| 欧美三区在线视频| 免费黄色三级网站| 免费在线视频一区| 久久久99久久| 亚洲色偷偷综合亚洲av伊人| 精一区二区三区| 中文字幕成人在线观看| 色综合久久中文综合久久牛| 真实乱偷全部视频| 日韩国产高清影视| 在线不卡中文字幕播放| 97伦伦午夜电影理伦片| 国产麻豆成人精品| 亚洲视频一区在线观看| 欧美日韩一级二级| 爱爱免费小视频| 国产伦理精品不卡| 久久亚洲综合色| jizz亚洲少妇| 白嫩情侣偷拍呻吟刺激| 麻豆精品国产91久久久久久| 欧美一级专区免费大片| 欧美激情 一区| 国内成人免费视频| 亚洲人成影院在线观看| 7777精品久久久大香线蕉| 国产精品成人无码专区| 精品一区二区三区视频在线观看 | 亚洲欧洲精品成人久久奇米网| 中文字幕资源站| 国产成人精品一区二区三区在线观看 | 日本综合在线观看| av不卡免费电影| 免费在线观看日韩欧美| 中文字幕乱码日本亚洲一区二区 | 亚洲欧洲精品成人久久奇米网| 九九精品视频免费| 亚洲最大视频网| 国产伦精品一区二区三区在线观看| 国产午夜亚洲精品午夜鲁丝片| 欧美极品jizzhd欧美18| 91免费版在线看| 黄色成人免费在线| 亚洲精品久久久久久国产精华液| 欧美性受极品xxxx喷水| av女人的天堂| 天天色综合成人网| 欧美国产1区2区| 欧美一区二区三区在线电影| 国产成人自拍网站| 久久中文字幕人妻| 91丨九色丨蝌蚪富婆spa| 激情文学综合插| 亚洲成人动漫一区| 欧美大片一区二区| 欧美色视频一区| 天天看片中文字幕|