The new product launch event of the upcoming China International Consumer Products Expo will be held from Saturday to Monday at Hainan International Convention and Exhibition Center in Haikou, Hainan province, bringing nearly 100 top-notch items from 28 well-known international and domestic exhibitors and providing a platform for global brands to explore new consumer opportunities.

During the event, renowned enterprises, including Huawei, OSIM, Pop Mart, Kimberlite Diamond, Kirin Beer, Royal Philips, Karcher and Bloomage Biotech, will showcase their latest products covering multiple fields such as perfumes, high-end alcoholic beverages, technology, jewelry, trendy toys, food, health and fashion apparel.

The guest country of honor of this year's CICPE, Ireland, will join hands with first-class local brands to debut items in such sectors as high-end spirits, meat products, dairy, animal healthcare and software services.

Dutch home appliance giant Royal Philips, a global leader in health technology, will make its appearance at the consumer expo, presenting items such as its limited-edition product Dragon Year Series 9 shaver, Sonicare DiamondClean 3 electric toothbrush and the Philips Lumea Prestige IPL hair removal device. These products highlight oral health, men's grooming, women's beauty and other grooming scenarios, providing Chinese consumers with more novel, diverse and demand-oriented solutions.

Germany-based Karcher has been committed to improving the living environment of Chinese users by adopting European and American health standards and changing lives through technology. At this year's expo, the company will launch a full-scene lithium-ion platform and the world's first lithium-ion textile cleaning machine, the SE 3-18 Compact.

Macallan, a brand under Edrington Group based in the United Kingdom, will release the second volume of the legendary Macallan series on the occasion of its 200th anniversary at the expo. This series of products aim to tell the spiritual stories of the great pioneers in Macallan's history and their outstanding contributions to the brand's whisky-making heritage, paying tribute to the founder, Alexander Reid. The whisky uses spirit distilled in 1949 and has been carefully aged. The bottle, presented in a unique yearbook format and crafted by Lalique of France, is an exquisite crystal decanter.

As one of the world's leading whisky producers, Pernod Ricard will launch The Chuan, a pure malt whiskey, at the expo. As the first product created domestically by the internationally renowned spirits group, The Chuan showcases its exquisite craftsmanship and Chinese characteristics, striving to create an extraordinary vision for Chinese-origin malt whisky and rightfully claiming its place in the world of whisky as a product from China.

Meanwhile, William Grant & Sons will unveil a new brand and products at this expo, offering consumers a more diverse selection of quality spirits. Brands under the William Grant & Sons, such as Hendrick's Gin and Monkey Shoulder blended Scotch, will also make their appearances.

Bloomage Biotech, a globally renowned biotechnology and biomaterials company, will present its functional skin care brand Bio-MESO and new essence water at the expo. At the third CICPE, Bloomage Biotech released its MedRepair 3A purple essence, proposing an "active and passive dual-path anti-aging" solution for consumers and marking a breakthrough in the research on effective skin care products for sensitive skin.

Jingdezhen, a city famed for porcelain production in Jiangxi province, will organize seven porcelain enterprises to debut products at the expo. These products, crafted by the finest artisans using exquisite porcelain-making techniques, combine traditional Chinese cultures and embody the ingenuity and craftsmanship of imperial kilns.

In addition to new product releases, this year's CICPE will set up a display area to focus on the application scenarios of new products. Under the concept of "Infinite Possibilities", it will create five major areas titled "X land" under the themes of Oriental Charm Island, Soul Habitat Island, All-Around Island, Ever-Changing Island and Wonderland Island, showcasing new products through various application scenarios.