The ongoing 4th China International Consumer Products Expo has attracted numerous foreign companies, who are showcasing their new products.

These companies are aligning with Chinese market trends and targeting niche areas to seize China's development opportunities, CCTV-13 reported on Sunday.

Ireland is the guest of honor at this year's expo, with a dedicated exhibition venue showing the country's scientific and technological innovation, education, investment, tourism and culture industries.

Irish Casing Company set its meat processing venture in Haikou Comprehensive Bonded Zone three months ago to become the first Irish enterprise to invest in Hainan province.

Paul Daly, CEO of Irish Casing Company, said that he has visited China many times over the past few years and has witnessed significant changes, noticing that Chinese people are increasingly seeking healthier and more convenient food options, and he hopes to seize this market opportunity.

Switzerland, as the guest of honor for the first CICPE in 2021, have changed their exhibits from traditional consumer goods such as watches and food to more technologically-advanced products this year, following favorable policy in China.

China is enacting policies to pursue high-quality development, the new quality productive forces have been placed in an important position, that gives us a direction to future invest in China, said Joel Saurina, head of Swiss Business Hub China.

The continuous upgrading of the exhibits are backed by the higher pursuit for a quality life from Chinese consumers, and innovative products from around the world is firm proof of the confidence in the Chinese consumer market from foreign investors.

Themed "Share open opportunities, Co-create a better life", the 4th CICPE kicked off in Haikou, Hainan province on Saturday. The six-day expo hosts over 4,000 brands from 71 countries and regions, showcasing their latest products for global consumers.