China-chic products with traditional cultural characteristics shine at the ongoing China International Consumer Products Expo 2024 in South China's Hainan province, CNR News reported on Tuesday.

From traditional craftsmanship to products of time-honored brands, all are being showcased at the Domestic Brands Zone of Hainan International Convention and Exhibition Center.

Visitors can enjoy the charm of traditional culture and feel the innovation of modern science and technology of Chinese people at the same time.

Moreover, many products not only hold high standards in quality, but also reflect a strong sense of trend in design.

Through the integration of traditional Chinese cultural elements, the products are very much in line with the diversified consumer needs of young people and also reflect Chinese people's cultural confidence.

The expo is a platform for consumers and it is hoped that through this opportunity, people from home and abroad can see, know and like Li brocade and feel the unique charm and fashion of Hainan intangible cultural heritage, said Tang Qiuchen, chairman of a company engaged in Li brocade culture in Hainan.

Tang said she would like to communicate more with other intangible cultural heritage inheritors for new ideas on the industrialization of intangible cultural heritage handicraft, explore a new development path for Li brocade and expand the popularity of Hainan Li brocade's IP.

Different from Tang Qiuchen, who attended the event for four consecutive times, Zhang Wei participated in the expo for the first time this year.

Zhang, the fourth-generation inheritor of grape vine weaving technique, said that attending the CICPE is not just for sales and promotion but also for communication and cooperation.

Zhang said the rattan bags, which are mainly exported to overseas market, such as Japan and European countries, have attracted many business people during the first three days of the event.

Moreover, other local products with traditional characteristics are also on display, including delicate zisha (or purple clay) teapots in Guangdong pavilion, and mamianqun or horse-faced skirts — a type of hanfu, the traditional attire of China in Shandong pavilion.