With a pasture turning into a natural runway, over 40 Tibetan models showcased 100-plus pieces of clothing primarily made of locally featured yak wool during a fashion show staged on June 28 in Madoi county, Golog Tibetan autonomous prefecture, Qinghai province.

Guo Xiuling, 53, founder of Shanghai-based luxury fashion brand Sandriver, is the fashion show's organizer. As a native of the Alashan Plateau, Inner Mongolia autonomous region, Guo has come a long way, staying committed to bringing the featured fabrics and unique craftsmanship from China's plateaus to the world.

The brand has been invited to Paris Fashion Week for 10 consecutive years and several times to the Maison & Objet, a renowned home decor expo in Paris.

"We are committed to pursuing excellence and high quality and strive to build the world's top Chinese brand, to speak out for China and to showcase 'quality Chinese product-making'," says Guo, who described herself as a "Shanghai craftswoman".