Kenya's policymakers, industry leaders and entrepreneurs are looking forward to deepening trade ties with China as well as attracting investments and technology during the upcoming 137th edition of the China Import and Export Fair, also known as the Canton Fair.

Running from April 15 to May 5, the fair will provide global buyers with a one-stop trading platform. It spans 1.55 million square meters.

Ronald Meru, vice-chairman of the Nairobi chapter of the Kenya National Chamber of Commerce and Industry, said the country's engagement with the Canton Fair has offered tangible business opportunities for local companies.

Speaking at a conference last week in Nairobi, Meru said the opportunities have enabled companies to diversify partnerships, expand market, strengthen supply chains, and foster long-term collaborations.

The Canton Fair presents a gateway to the vast Chinese market and beyond, provides access to diverse products, and enables Kenyan importers to source quality products at competitive prices, he said.

It also offers Kenyan exporters a global platform to showcase products, particularly where Kenya holds a competitive advantage, such as agriculture, handicrafts and textiles, he added.

"Access to the innovative technologies exhibited at the fair can catalyze modernization of manufacturing and agriculture, enhancing productivity and competitiveness," Meru said.

"Kenya must seize the platform to expand our trade footprints, strengthen industrial capabilities and foster mutual economic growth with China."

Pius Rotich, general manager of investment promotion and business development at the Kenya Investment Authority, said the country has been the biggest participant from Africa at the Canton Fair.

Mutual benefits

Floice Mukabana, chief executive of Kenya Export Promotion and Branding Agency, said the Chinese market offers significant opportunities for Kenya's agricultural products, and in return, Kenya provides China with access to high-quality goods and serves as a strategic gateway to East Africa because of its vibrant economy.

"As we move forward, we are committed to diversifying our export basket to include value-added products tailored to Chinese consumer preferences," Mukabana said.

Zhou Zhencheng, minister counselor at the economic and commercial office of China's embassy in Kenya, said 1,400 Kenyan businesses took part in last year's Canton Fair.

"Through platforms like the Canton Fair, we aim to support Kenyan businesses in expanding their access to high-quality goods, technologies and expertise, all of which contribute to Kenya's economic development and industrialization goals," Zhou said.

Jane Marete, director of agribusiness company Grains World in Nairobi, and a frequent Canton Fair attendee, said each visit brings fresh insights and innovations.

"You may go to China without knowing what you are coming back to do, but by the time you return, you have a clear mind of how your business will look like."

Vincent Muruba, general manager of China Information and Culture Communication in Nairobi, emphasized the fair's role in helping Kenyan traders forge strategic partnerships and expand their commercial horizons.

Over the past 18 years, his organization has facilitated the participation of 5,000 Kenyan entrepreneurs.