"We view Japan as a critical gateway to the Asian music market," says Shen Yue, vice president of Modern Sky. "Through this expansion, we aim to connect Asia's music networks and provide a platform for Asian artists to reach global audiences. Our goal is to strengthen cultural exchange between China and Japan and offer more opportunities for artists from both countries."

Asia's music scene is gaining global recognition, with Japanese and South Korean pop culture resonating strongly with youth worldwide. The momentum is also building in Southeast Asia, and for Modern Sky, Japan serves as the ideal starting point for the Strawberry Music Festival's international journey.