According to Chen, compared with other overseas river cruise ships, current Yangtze River cruises feature longer sailing routes that link mountains, cultural attractions and cities, appealing to tourists who want colorful experiences both on board and on shore.

He says Yangtze River cruise ships are larger than their overseas counterparts, offering more space and superior facilities, reaching world-class standards.

"Most passengers on Yangtze River cruise ships are domestic tourists. The market boasts great potential due to China's massive population and robust consumption power," he says.

As for challenges, Chen says that port and wharf infrastructure must be upgraded and, with the Yangtze River spanning multiple regions, promotional efforts due to inadequate cross-provincial coordination must be addressed.

Zhou Lihua contributed to this story.