In a small workshop in Wuhan, Hubei province, traditional Chinese elements like dragons and cranes aren't just painted on walls or silk — they're coming alive on sneakers.

Behind these creations is Wang Qing, a 26-year-old postgraduate student at the School of Arts and Design, Wuhan University of Technology.

Though he specializes in landscape design, Wang chose an unexpected path: integrating time-honored Chinese cultural motifs into contemporary streetwear.

"I loved reciting Chinese poems when I was little and was deeply fascinated by the artistic conception brought by the verses," he said. "Even before the term 'China chic' existed, traditional culture was already influencing my imagination."

This cultural grounding shaped his design instincts until a spontaneous moment in 2022 when he decided to repair his torn skate shoes by drawing Chinese-style cartoon patterns on them. That was when the idea of wearable culture took form.

A turning point came during a Chinese New Year reunion that same year when Wang reconnected with a friend handcrafting items in Kunming, Yunnan province. Their shared passion for design and tradition led to the founding of Wuhan Yixin Creative Technology Co. Ltd.

Wang's design philosophy is deeply rooted in Chinese culture — ink paintings, ancient poetry, folklore, and historical landmarks.

"There are so many excellent traditional cultural elements, and we believe that when applied to sneakers, they become an inexhaustible cultural treasure," Wang explained.

One of his most popular collections was inspired by the animated film White Snake (2019), a modern retelling of a classic Chinese legend. The design features a dragon that coils gently around the shoe's emblem, blending into a misty mountain background. A silhouette emerges from the clouds on the heel, adding a scent of romantic mystique.

Beyond folklore, Wang's work incorporates regional heritage. For example, his "Waking Lion" series pays homage to the lion dance traditions of Fujian province.

But for Wang, it's not just about decoration. "It's never as easy as simply copying a symbol and printing it on a shoe," he said.

"We consider the shoe's silhouette, its structure, and how each design element complements the form."

His academic background in landscape architecture gives him a unique edge. Wang believes that core design principles — structure, proportion, and harmony — are transferable across disciplines.

"When I design a 50-square-meter courtyard, I think about plant arrangement, paving patterns, water features — it's all about composition," he said. "Sneakers may be a smaller canvas, but the design logic is similar."

To maintain high standards, Wang and his team traveled to major footwear material markets in Houjie, Guangdong, and Quanzhou, Fujian, to source better materials. One result: their shoes are 30 percent more scratch-resistant than comparable handcrafted products.

When facing color fading issues, Wang consulted a doctoral researcher in materials science at his university and developed a pigment formula that preserves color saturation while enhancing wear resistance.

The team also established its own design database and incorporated an AI color-matching system.

"This allows us to complete color matching in approximately 10 seconds," Wang noted. "Designers then build on this foundation by adding elements, significantly boosting design efficiency."

Though several major brands expressed interest in mass-producing their designs, Wang turned down offers that would require giving up creative control.

"Sometimes I even argue with my friend just to achieve a better design," he said with a laugh.

Wang explained that government-backed innovation programs have played a crucial role in helping their team expand.

Through Hubei's entrepreneurship fund for university students, his team secured 50,000 yuan ($6,972) in initial funding. Later, by participating in a youth innovation competition, they received an additional 100,000 yuan and established valuable connections with investors and policy advisers.

Looking ahead, Wang hopes to launch his own China chic fashion brand, expanding into clothing, accessories, and global markets.

"Being Chinese and growing up with these traditions has deeply influenced me," he said.

"We want to create something that truly belongs to us and reflects our identity. Our dream is to make Chinese brands more high-end and infuse international brands with the spirit of Chinese culture."