"Since our first appearance at Rockbund in 2016, we have gone through 20 show seasons and supported nearly 400 brands, serving as the venue for many designers' first-ever fashion shows. From the very beginning, LABELHOOD has shouldered the mission of nurturing new talents for Shanghai Fashion Week," said Liu Xinxia, co-founder of LABELHOOD. "We've fostered a generation of Chinese designers ready to step onto a bigger stage."

Internationally, adidas will host its "POWER OF THREE" series at Shanghai Old City Hall, celebrating the 20th anniversary of the adidas Shanghai Creative Center. The event will feature musicians, dancers, artists and supermodels, embodying the journey from sports fields to catwalks and streets. Fast-fashion company H&M will continue its designer collaboration collection with Season II, launching a new collection during fashion week.