The second World Top Players' Festival was held at China Central Place, Beijing, from Sept 19 to 21, drawing global brands and hundreds of thousands of visitors.

The festival integrated international cultural and tourism resources with technology, aiming to break traditional boundaries between commerce, culture, technology and art. Public spaces were transformed into international consumption landmarks, providing visitors with diverse experiences and supporting Chaoyang district's efforts to develop global consumer hubs.

International representatives, including the Malta Tourism Authority and the embassy of Tunisia in China, attended the event, highlighting its cross-cultural focus. Exhibitions featured global cultural and tourism themes, as well as Mediterranean-style displays, allowing visitors to experience international culture locally.

Six core sections demonstrated integration and innovation. The iCARnival Street Life Festival combined 15 customized new energy vehicles with boutique coffee and craft beer brands, reflecting contemporary lifestyle trends.

The festival also linked with national science popularization month, featuring interactive experiences from technology brands including Tesla and DJI. Visitors could explore brain-computer interfaces, digital human creation and AI education simulations, highlighting technology outreach and public engagement.

An interactive "Player Mission Map" allowed attendees to participate actively rather than observe passively, introducing a dynamic experience.

The festival attracted over 30 international brands, drew more than 300,000 visitors, and increased foot traffic in the China Central Place business district by 15 percent, offering insights for Beijing's development as an international consumption center.