Lorenzo Bertelli, head of corporate social responsibility at Prada Group, says: "We are delighted to host Sea Beyond at Prada Rong Zhai, where we bring together art and science to inspire a deeper connection with the ocean, with the ultimate goal of spreading knowledge and transforming it into action."

Bertelli, son of Miuccia Prada and the group's next-generation leader, initiated Sea Beyond in 2019. That year, the company launched the Prada Re-Nylon project, a collection with regenerated nylon recycled from plastics collected worldwide from landfills, textile fiber waste and the ocean. Following that, they decided to develop an educational project focused on the ocean, from which part of the plastic used to produce the Re-Nylon fabric is recovered.

Since then, Sea Beyond has shared the principles of ocean education with more than 35,000 students worldwide. Its scope has expanded to support scientific research, community engagement, and policy advocacy for the ocean.

In June, they launched the Sea Beyond Multi-Partner Trust Fund for Connecting People and Ocean to mobilize financial resources to support projects that integrate ocean science, education and communication.

Bertelli says: "Our commitment, through initiatives like Sea Beyond, is to spread the culture of sustainability among younger generations. For me, the focus on sustainability is a mission that brings together personal values and professional responsibilities.

"Sustainability is not a cost but a value. It means giving things the right importance and making choices with awareness and transparency. Consumers must be able to trust brands, and that trust is earned only when companies act responsibly and communicate clearly and accessibly."