A panel discussion themed "Sino-Russian Internet New Media Cooperation and Development" took place on Saturday afternoon during the China-Russia Internet Media Forum & China-Russia New Media Youth Leadership Summit in Tianhe district, Guangzhou, Guangdong province.

More than 20 Russian press representatives and media entrepreneurs and their Chinese counterparts attended the forum.

Andrey Kirillov, Beijing bureau chief of Russian news agency ITAR-TASS, said the media outlet has a more than 80 years' history of reporting in China and this December marks the 60th anniversary of collaboration with Xinhua News Agency.

"We (both the Russian media and Chinese media) have a tradition of closely working with each other and the cooperation will deepen as we move forward," Kirillov said.

He added that the experiences during the cross-border road rally-like group interview activities jointly held by ITAR-TASS and People's Daily in 2014 and 2016, respectively, emphasizing technology supports, such as network signals are necessary during on-site live coverage. "We not only cover what we see during the trips, but also try our best to showcase local cultures and local lives to our two countries' audience."

He said media colleagues from both sides have strengthened their friendship thanks to the events.

According to Kirillov, Russian news agency RIA Novosti and China Radio International jointly held a similar event this year, and received many positive feedbacks.

Meng Lingjuan, deputy editor-in-chief of ce.cn, the official website of domestic newspaper- Economic Daily, said personalization, matrixed collaboration and capitalization are the three main perspectives to develop international media cooperation.

She said the collaboration between Russian and Chinese media outlets should be based on matrixed new media products, such as audio content derived from the video stories produced by ce.cn.

"Think tanks and technologies powered companies, such as The Economist and NAVER, are some of the examples for both the two countries' media to learn to jointly improve the think tank networks construction," Meng said.