In line with the popular online-to-offline mode adopted by many businesses, the mobile music industry wants online singing platforms to present services like bricks-and-mortar mini KTV bars as they strive to attract more users and seek new selling points.

"Extending the application of our product to more scenarios is part of our key work this year," said Mario Ji, vice-general manager of the QQ Music unit of Tencent Holdings Ltd. WeSing, a singing app developed by the internet giant allows users to sing, record and share songs with their friends online.

"We are striving to enable our users to experience the joy not only on smartphones, but also in other places, such as shopping malls, cinemas and restaurants. Mini KTV, in this sense, offers a good solution."