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Super Bowl makes television debut in China
(Xinhua)
Updated: 2005-02-04 15:36

The Super Bowl will be broadcast in China for the first time on Sunday.

New England Patriots' quarterback Tom Brady, seen here with the media in Jacksonville, is on the verge of winning his third Super Bowl in four years. [AFP]

A five-member crew from Shanghai Media Group (SMG) will be in Jacksonville to broadcast the game to the world's most populous country, concluding the first season of a five-year deal that provides SMG with the rights to televise NFL programs on its family of channels.

Dragon TV will carry the Super Bowl between the defending champion New England Patriots and Philadelphia Eagles.

The NFL's director of international media Michael Luscher said this Super Bowl broadcast and the long-term partnership with SMG would help introduce the NFL to millions of potential fans in China.

Dragon TV will telecast the game and Chinese viewers can submit internet ballots to vote upon the Super Bowl MVP. Fan ballots from around the world will be counted for MVP honors for the first time.

Fan ballots will count 20 percent of the total with in-stadium media voting still forming 80 percent of the final decision.

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