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Real overtake Man United as world's richest club
(Reuters)
Updated: 2006-02-16 08:57
CHANGING GUARD
The report points to a possible shift away from the dominance of English and
Italian clubs, with a rise in the status of French and German teams predicted.
"During the next few seasons, we expect to see a stronger financial showing
from German and French clubs. In each country there are new broadcast deals that
will significantly enhance clubs' revenue," it says.
Stadia development of more than a billion euros ahead of the 2006 World Cup
in Germany will also provide select Bundesliga club's "with the opportunity to
increase both matchday and non-matchday revenue, as many UK clubs have over the
past decade".
Real Madrid, though, remain the success story with a business model other
clubs should be looking to emulate.
"Real have `broken the mould' in terms of revenue growth for football... it
is the club's ability to grow commercial revenues that has guided it to the top
of the Money League," said Deloitte sports business consultant Austin Houlihan.
"Whilst many clubs have championed the potential of capitalising on the
interest in their club outside their domestic market, Real have been successful
at actually realising this potential."
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