波多野结衣办公室双飞_制服 丝袜 综合 日韩 欧美_网站永久看片免费_欧美一级片在线免费观看_免费视频91蜜桃_精产国品一区二区三区_97超碰免费在线观看_欧美做受喷浆在线观看_国产熟妇搡bbbb搡bbbb_麻豆精品国产传媒

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Top Stories

Upstarts nip at top fashion brands

By Sun Yuanqing | China Daily Europe | Updated: 2017-02-26 15:06

Luxury brands are being shunted aside by shoppers as unique designer goods edge into their territory

For China's young fashionistas, shopping malls seem to have lost some of their sparkle, clogged up as they are with shops selling luxury brands that seem barely distinguishable from each other. These shoppers are now switching to multibrand boutiques with wares more in line with their personal tastes.

Such shops have grown rapidly over the past decade, offering unique designer pieces at a fraction of the price of the big-brand items.

Shanghai has the most multibrand fashion boutiques, with 69, followed by Beijing at 56, and Guangzhou at 27, according to a 2015 report by the China Commercial Property Research Center.

 Upstarts nip at top fashion brands

Artoriz, a new multibrand jewelry boutique.

 

Unlike luxury goods customers, these shoppers buy for themselves rather than for others and are barely affected by widespread economic cooling, the report suggested. With strong personal taste and independent judgment, they are also less prone to go on overseas shopping sprees, the report said.

"The designer brands, with their unique style, good prices and quality, are exactly what shoppers need today," says Iris Xu, a partner in the fashion boutique Any Shop Style, who used to work in public relations for the French cosmetics company L'Oreal. The store now works with about 300 designers, Xu says. "These are people who are fashionable and well-educated. They travel frequently and are open-minded. They are capable of buying luxury brands, but they are also open to buying new brands.

"Any Shop Style doesn't just consider how well-known a designer is. We rely on sales figures to decide whether this is the right choice for our store."

Building on its previous success, the store recently opened a new outlet in Beijing that sells designer jewelry.

Lane Crawford, an upscale multibrand fashion boutique with branches in Hong Kong, Beijing, Shanghai and Chengdu, combines fashion with art and music to create what it says is a unique shopping ambience. The store also has personal stylists who provide consulting services.

Customers who used to rely on top luxury brands are now opening up to the new designer brands, says Irene Lau, China vice-president of Lane Crawford.

"That's what our stylists are there for. Thanks to their guidance, customers are getting to know more emerging brands, and we are happy to be playing a role in educating the market."

These stores have also become a hotbed for emerging designers.

Lane Crawford offers more than 1,000 designer brands covering womenswear, menswear, cosmetics, jewelry and homeware. It also has exclusive crossover collaborations with the designers.

Through the Created in China project, it has introduced brands to the market such as Ms MIN, Comme Moi, Helen Lee, Ziggy Chen and Uma Wang.

At the same time, Dong Liang, a boutique dedicated to Chinese designers, has become a trendsetter in the independent designer scene. The store has been presenting new designers not only in its boutiques but also at Shanghai Fashion Week. Dong Liang hosts the One Day event that is part of Fashion Week, introducing designers such as He Yan and Sankuanz.

Apart from putting on fashion shows, the event also helps promote designers with innovative multimedia presentations.

The department store Galeries Lafayette Beijing has joined the initiative, and Chinese designer brands such as Chictopia and Vega Zaishi Wang all have independent boutiques in the French store.

Beijing SKP, the luxury shopping destination, has developed its own multibrand boutique, SKP Select, offering products from the newer brands.

The emergence of multibrand boutiques is changing retailing in smaller cities, Ding Meimei, chief executive of DFO Showroom, said recently in the trade magazine Business of Fashion.

As the market in tier-one cities becomes oversaturated, these stores are now expanding to smaller cities such as Chengdu, Shenzhen and Guiyang. There are not enough customers there for brands to open independent stores, but the potential does exist, Ding says. With ample space, these stores become a shop window for the new designers, she says.

Even though retail in China faces tough times, there are still new companies keen to take advantage of the spending power of the middle class. Shenzhen Hemei Group, which makes smart electrical meters, switched its focus from manufacturing to the fashion industry by setting up a new multibrand jewelry boutique, Artoriz.

The company has joined forces with Bluebell, a Hong Kong branding company that has represented brands such as LV, Fendi and Loewe in China. The brand has signed with 34 designers from both home and abroad, offering jewelry to the young middle class.

"There are established brands and boutiques for clothing in China, but for jewelry there are few," says Shirley Zhang, creative director of Artoriz and a renowned jewelry designer. "We want to build a platform for the young brands. We believe that these designers, each catering to a small crowd, will eventually win over a huge market."

The store has played a role in the success of designers such as Xu Ke and Zhang Baohua. It opened its first two stores in Shenzhen and Shanghai, followed by pop-up stores in New York and Hainan.

These days stores are not just stores: They go beyond fashion to offer a wider experience.

The phenomenal fashion and art concept store from Milan, 10 Corso Como, opened a store in Beijing in 2014 after opening one in Shanghai. The store partners with Trendy International Group, a Chinese fashion retailer that owns fashion brands including Ochirly and Five Plus, in its development in China.

Taking after its Milanese progenitor, the store offers a shopping experience that combines fashion, design, art and dining.

"The idea of 'slow shopping' and creating an entire sensory experience seems to translate well in China," founder Carla Sozzani told China Daily after the Beijing store opened. "It is meant to offer an experience for the five senses and the mind together. What we always hope to bring to any city is an interest in lifestyle and values beyond the trendy and fashionable."

The idea of integrative retail space is also being adopted by more business owners.

Brand New China, a pioneer in China's multibrand retail market, is now undergoing a revamp. Founded in 2010 by publisher Hong Huang, the store has been a springboard for emerging young designers.

The store is now transforming from a fashion boutique to a lifestyle experience center that offers everything from ceramics to bicycles and kitchenware. The store also plans to expand its space for art exhibitions and other kinds of events.

sunyuanqing@chinadaily.com.cn

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
波多野结衣办公室双飞_制服 丝袜 综合 日韩 欧美_网站永久看片免费_欧美一级片在线免费观看_免费视频91蜜桃_精产国品一区二区三区_97超碰免费在线观看_欧美做受喷浆在线观看_国产熟妇搡bbbb搡bbbb_麻豆精品国产传媒
欧美精品久久久久久久久46p| 日韩一区和二区| 日本一区二区三区国色天香| 久久国产生活片100| 亚洲观看黄色网| 91精品一区二区三区在线观看| 一区二区三区影院| 972aa.com艺术欧美| 色综合久久88色综合天天 | 免费啪视频在线观看| 欧洲一区二区三区在线| 亚洲免费成人av| 99久久777色| 欧美网站大全在线观看| 一个色综合av| 熟女人妻一区二区三区免费看| 欧美日韩在线播放三区四区| 亚洲一区二区三区四区的 | 欧美影视一区二区三区| 樱桃视频在线观看一区| 97超碰欧美中文字幕| 欧美性生活一区| 亚洲国产精品欧美一二99| 日本精品一二三区| 91.麻豆视频| 美日韩黄色大片| 国产伦精品一区二区三区视频女| 久久久噜噜噜久噜久久综合| 国产成人在线观看| 色999日韩国产欧美一区二区| 亚洲精品国产第一综合99久久| 欧美一级片在线免费观看| 欧美精品777| 美女任你摸久久| 网站永久看片免费| 亚洲欧美怡红院| 风韵丰满熟妇啪啪区老熟熟女| 56国语精品自产拍在线观看| 久久国产麻豆精品| 天堂网中文在线观看| 亚洲欧美精品午睡沙发| 97精品人人妻人人| 精品国产人成亚洲区| 国产不卡在线播放| 欧美图区在线视频| 免费在线欧美视频| 精品亚洲乱码一区二区| 亚洲精品高清在线| 国产精品1000部啪视频| 国产欧美一区二区精品忘忧草| 99精品在线免费| 欧美一二区视频| 国产不卡视频一区| 91国产免费观看| 奇米一区二区三区av| 精品亚洲乱码一区二区| 亚洲国产中文字幕在线视频综合| 最新中文字幕视频| 国产精品乱码久久久久久| 无码人妻一区二区三区免费n鬼沢 久久久无码人妻精品无码 | 日本女优在线视频一区二区| 2014亚洲天堂| 亚洲午夜私人影院| 国产黄色大片免费看| 亚洲欧美另类久久久精品2019 | 亚洲激情成人在线| 巨胸大乳www视频免费观看| 国产精品国产自产拍高清av | 高清不卡在线观看| 91精品国产综合久久福利软件| 国产一区二区福利| 欧美日韩国产大片| 国产精品99久久久| 91麻豆精品久久久久蜜臀 | 精品一二三四在线| 欧美亚洲国产一区在线观看网站| 久久国产精品免费| 欧美视频一区二区在线观看| 国内成+人亚洲+欧美+综合在线| 欧美体内she精视频| 国产激情一区二区三区桃花岛亚洲 | 黄色片视频免费观看| 综合中文字幕亚洲| 日本爱爱爱视频| 亚洲动漫第一页| 丝袜美腿小色网| 另类综合日韩欧美亚洲| 欧美日韩免费观看一区三区| 国产不卡视频在线播放| 日韩免费性生活视频播放| 亚洲天堂视频一区| 亚洲激情在线播放| 91蜜桃免费观看视频| wwwwxxxxx欧美| 扒开伸进免费视频| 中文字幕一区二区三区av| 天堂久久精品忘忧草| 亚洲成人在线免费| 一区视频免费观看| 韩国精品一区二区| 日韩一区二区高清| wwwww在线观看| 最近日韩中文字幕| 日本不卡一二区| 极品少妇一区二区| 日韩无一区二区| 美女扒开腿免费视频| 亚洲欧美国产高清| 99久久婷婷国产综合| 国产一区二区影院| 精品欧美一区二区在线观看| 国产伦精品一区二区三区88av| 亚洲美女屁股眼交3| 欧美激情图片小说| 国产盗摄一区二区三区| 久久久久国产精品人| 国产精品亚洲无码| 日韩av电影天堂| 欧美一区二区在线免费观看| 亚洲美女精品视频| 一卡二卡三卡日韩欧美| 欧洲人成人精品| 91网站最新网址| 亚洲女与黑人做爰| 91福利在线观看| 97se亚洲国产综合在线| 亚洲欧美日韩精品久久久久| 色综合久久久久久久| av亚洲精华国产精华| 亚洲色图.com| 欧美在线免费观看视频| 91麻豆免费在线观看| 亚洲精品日韩综合观看成人91| 日本精品一级二级| 91蝌蚪国产九色| 亚洲国产日韩精品| 欧美日韩国产综合一区二区三区| 日本精品一二三| 水蜜桃久久夜色精品一区的特点| 7777女厕盗摄久久久| 一女三黑人理论片在线| 日本不卡的三区四区五区| 欧美mv日韩mv国产| 国产探花视频在线播放| 国产乱码精品一区二区三区五月婷| 国产日韩av一区二区| 国产午夜手机精彩视频| av激情综合网| 亚洲国产精品久久久久秋霞影院| 欧美男男青年gay1069videost| 亚洲av成人精品一区二区三区| 日本欧美一区二区| 久久蜜桃av一区精品变态类天堂 | 国产精品久久久久久久久快鸭 | 欧美高清激情brazzers| 欧美bbbbb性bbbbb视频| 极品瑜伽女神91| 亚洲视频在线一区二区| 欧美日韩国产一区二区三区地区| 日韩精品人妻中文字幕有码 | 视频在线在亚洲| 精品国产乱子伦一区| 欧美激情精品久久久久久免费| 97精品视频在线观看自产线路二| 亚洲国产欧美在线| 精品成人一区二区三区四区| 永久免费看片直接| 麻豆av免费看| 久久99精品久久只有精品| 国产精品三级视频| 欧美日韩国产高清一区| 免费看裸体网站| 97成人超碰视| 美女在线视频一区| 国产精品福利一区| 欧美军同video69gay| 精品日韩在线视频| 成人黄色电影在线| 亚洲成av人片在线| 国产亚洲婷婷免费| 欧美色图在线观看| 国产精久久一区二区三区| 99在线精品观看| 欧美aaa在线| 亚洲视频 欧洲视频| 日韩欧美资源站| 色综合天天性综合| 亚洲无人区一区| 久久综合九色综合97婷婷| 91激情五月电影| 亚洲区免费视频| 被黑人猛躁10次高潮视频| 久久99精品一区二区三区| 一区二区三区在线免费| 久久天天做天天爱综合色| 91国在线观看| 婷婷综合在线视频| 欧美久久久久久久久久久| 国产成人精品影视| 日韩在线播放一区二区|