在這個(gè)媒體扎堆、注意力高度不能集中的時(shí)代，市場(chǎng)營(yíng)銷(xiāo)人員、品牌推廣人員，以及媒體發(fā)布人員都絞盡腦汁想要吸引讀者的關(guān)注。于是，就引出了今天要說(shuō)的這個(gè)詞——快餐式內(nèi)容。

In simple terms, snackable content is an easy concept to grasp — it is described as bite-sized chunks of info that can be quickly "consumed" by its audience.
簡(jiǎn)單來(lái)說(shuō)，快餐式內(nèi)容（snackable content）就是容易掌握的簡(jiǎn)單的概念，這種內(nèi)容所包含的信息就像一口就能吃掉的食物，很快就能被觀眾“解決掉”。

It drives trial — and, as a parallel, engagement. It's easy to nibble and try without feeling that it's too much effort or the impact will be too negative.
這種內(nèi)容能夠激發(fā)嘗試以及參與的心理。人們很容易對(duì)其產(chǎn)生興趣并進(jìn)行嘗試，而不會(huì)覺(jué)得看著太累或者看過(guò)之后感覺(jué)太負(fù)面。

And while such content is designed to be consumed quickly, that doesn't necessarily mean the audience are not creditted with more in-depth understanding.
雖說(shuō)這種內(nèi)容看起來(lái)很快，但并不一定就意味著觀眾沒(méi)有機(jī)會(huì)對(duì)內(nèi)容有更深層次的理解。

So "snackable content" is short-form data — be it text, imagery or video — that consumers can quickly engage with, possibly on-the-go, possibly on a smaller screen, that will hopefully leave them hungry for more, similar content in the future.
因此，快餐式內(nèi)容是簡(jiǎn)短形式的數(shù)據(jù)展示，它可能是文字、圖像或者視頻，消費(fèi)者可以很快被吸引，隨時(shí)隨地能看，而且可能是在小屏幕上看，而這些簡(jiǎn)短的數(shù)據(jù)展示讓消費(fèi)者有了以后想要看到更多類(lèi)似內(nèi)容的愿望。

（中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津 Helen）