據(jù)報(bào)道，2004雅典奧運(yùn)會(huì)僅靠出售電視轉(zhuǎn)播權(quán)一項(xiàng)，就為國際奧委會(huì)帶來了15億美元的收益，幾乎是1984年洛杉磯奧運(yùn)會(huì)的5倍。外電報(bào)道如下：The National Broadcasting Company in the US purchased the television rights for 793 million US dollars, the highest price paid for an event of this kind. But the company still earned net profits of over 200 million US dollars due to high audience ratings and advertising revenues of around 1 billion US dollars. audience rating表示“收視率”，因?yàn)閞ating除了“等級(jí); 級(jí)別; 估價(jià)”等常見含義外，還表示“（電臺(tái)、電視臺(tái)調(diào)查后確定的）節(jié)目受歡迎的程度”。
