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The heads of the top US companies might be engaged in the boardroom, but they're switched off when it comes to social media, according to a new study that said CEOs should be more connected to their customers.
Research conducted by the blog UberCEO.com looked at Fortune's 2009 list of the top 100 CEOs to determine how many were using Facebook, Twitter, LinkedIn, Wikipedia, or had a blog - and found they were mostly absent from the rapidly growing social media community.
The study found only two CEOs had Twitter accounts and 81 percent of CEOs did not have a personal Facebook page.
Only 13 CEOs had profiles on the professional networking site LinkedIn. Three CEOs stood out with more than 80 connections but they were all from technology companies - Michael Dell from computer maker Dell Inc., Gregory Spierkel from technology products distributor Ingram Micro Inc., and John Chambers from Cisco Systems Ltd.
Three quarters of the CEOs did have some kind of Wikipedia entry, but nearly a third of those had limited or outdated information such as incorrect titles, or lacked sources.
Not one Fortune 100 CEO had a blog.
"It's shocking that the top CEOs can appear to be so disconnected from the way their own customers are communicating. They're giving the impression that they're disconnected, disengaged and disinterested," said Sharon Barclay, editor at UberCEO.com who runs executive PR firm Blue Trumpet Group.
Social networking sites are booming, with the latest figures by Nielsen Online showing the number of minutes spent on them in the United Sates doubling over the past year.
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(Agencies) |
據一份最新調查顯示：美國大公司的老板們可能在董事會會議室里忙得不可開交，但在利用社交網站方面，他們的表現就比較遲鈍。
博客網站www.uberceo.com調查了排在2009年福布斯財富排行榜前100位的公司首席執行官，統計其中有多少人使用Facebook、Twitter、LinkedIn、Wikipedia或寫blog。調查結果顯示，大多數CEO沒有加入快速發展的網絡社交平臺。
只有兩位CEO有Twitter賬戶，81%的CEO沒有個人Facebook頁面。
只有13名CEO在職業社交網站LinkedIn上有個人頁面。三個CEO有80多個聯絡者，但這三位全部來自技術公司，他們是戴爾公司的邁克爾·戴爾，技術產品分銷商英邁國際CEO格雷戈里·史必可，以及思科集團的約翰·錢伯斯。
四分之三的CEO在維基百科上有自己的詞條，但是近三分之一的詞條里信息不完善或者過時，比如職位錯誤，缺少出處等等。
這100位CEO中沒有一個人有個人博客。
UberCEO網站的編輯、Blue Trumpet Group 公關公司負責人莎倫·巴克利說：“這些頂級公司的CEO對他們的客戶正在廣泛使用的交流方式如此冷漠，這令人震驚。他們給人的感覺是不聯系、不參與、也不感興趣。”
社交網站正迅速發展。調查公司Nielsen Online的最新數據顯示，去年美國人在社交網站逗留的時間翻了一番。
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研究：學生沉迷社交網站 考試成績差
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喜歡玩“社交網站”嗎
（英語點津Meggie編輯）
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