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央視春晚入吉尼斯世界紀錄
Guinness World Records Presents CCTV New Record for Most Watched National Network TV Broadcast

[ 2012-04-05 12:42]

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中國中央電視臺春節聯歡晚會日前在法國戛納國際電視節期間被認定為“全球收看人數最多的晚會”，榮獲吉尼斯世界紀錄證書。將近5億觀眾通過央視一套、三套和四套收看2012年央視春節聯歡晚會，使其成為全世界收看人數最多的全國性娛樂表演節目。吉尼斯世界紀錄有限公司總裁阿利斯泰爾?理查茲表示，從中國國內觀眾人數的角度講，央視的春節聯歡晚會擊敗了美國奧斯卡頒獎晚會和“超級碗”橄欖球比賽，是一項巨大的成就。

央視春晚入吉尼斯世界紀錄

Guinness World Records, the global authority on record-breaking achievements, presented China Central TV (CCTV) the world record for Most Watched National Network TV Broadcast for its annual Spring Festival Gala show. The program, which is produced especially to celebrate the Chinese New Year, had a unique reach of 498,659,000 viewers on CCTV-1, 3 and 4 in 2012 - making it the most watched national variety entertainment show in the world.

The official record certificate was presented by Guinness World Records, Global Managing Director, Mr. Alistair Richards to CCTV Vice President Mr. Luo Ming during a special "China in Cannes" reception co-hosted with Reed MIDEM as part of the celebrations to honor the Chinese delegation at this year's MIPTV market.

CSM Media Research, which supplied the viewing figures for Guinness World Records verification, considered viewers aged 4 years or above who watched at least one minute of the 2012 show on either CCTV-1, 3 or 4, the three channels which aired the show simultaneously. The figure refers to viewers on any one of the three channels, thus excluding duplications. This represents almost 40% of the China TV population aged 4 years or above.

Commenting on CCTV's incredible record achievement which is based on reach of audience, Alistair Richards Global Managing Director for Guinness World Records said: "It is fitting that we celebrate this amazing achievement at MIPTV. National networks have the power to move nations and CCTV's Spring Festival Gala is the ultimate example. It reaches nearly half a billion people on the biggest holiday of their year."

CCTV Vice President Luo Ming, who accepted the Guinness World Records certificate on behalf of CCTV, said: "Chinese New Year is a special time for families in China and our Spring Festival Gala has been the traditional TV entertainment highlight for three decades. Although this is a world record achieved by our viewers, it is also a record won by the staff of CCTV, who makes it possible for our television shows to reach homes right across China."

The new record will be included in the next edition of the world famous Guinness World Records book.

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(Agencies)

央視春晚入吉尼斯世界紀錄

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