The years 2025-26 have been designated as China-Japan-Korea Cultural Exchange Year. Modern Sky plans to connect more industry resources, create new content, and offer more performance opportunities across the region, fostering cultural exchange and growth in Asia's music and entertainment industries.

For Shen Lihui, his goal for Strawberry Music Festival's edition in Japan is not just to sell tickets or turn the event into another commercialized festival. Instead, he sees it as part of a long-term strategy to internationalize Chinese music.

"New York's Modern Sky Festival was just the beginning of a larger effort, with the aim of building more connections. The Strawberry Music Festival is a new starting point. Our goal is to lead more Chinese artists to perform not just in Asia, but in Europe and globally," he says.