波多野结衣办公室双飞_制服 丝袜 综合 日韩 欧美_网站永久看片免费_欧美一级片在线免费观看_免费视频91蜜桃_精产国品一区二区三区_97超碰免费在线观看_欧美做受喷浆在线观看_国产熟妇搡bbbb搡bbbb_麻豆精品国产传媒

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Ningjin fitness equipment taking on the world

With nearly 3,000 related enterprises, any gym machine can be built, assembled and packaged without ever leaving the county

By LIU WEIFENG, CHENG YU and ZHAO RUIXUE | China Daily | Updated: 2025-07-30 10:22
Share
Share - WeChat
An employee sorts fitness equipment at Shandong DHZ Fitness Equipment Co Ltd in Ningjin county, Shandong province, in April. Zhu Zheng / Xinhua

In a bustling gym in Sao Paulo, Brazil, the owner adjusted a sleek, steel-gray bench press machine. The equipment gleamed under the fluorescent lights, branded with a name few in Brazil would recognize as its origins lie thousands of miles away in Ningjin, a county of East China's Dezhou, Shandong province.

With a population of less than 500,000, Ningjin has quietly become one of the world's largest commercial fitness equipment production bases.

The small county now accounts for more than 70 percent of China's domestic fitness equipment market and its products have been exported to over 170 countries and regions.

At the center of this industrial rise is Zhou Yueming, founder of Shandong DHZ Fitness Equipment Co Ltd and a fitness coach with a bristly beard and a booming laugh that echoes through his factory.

"South American markets like Brazil are some of our major export destinations," Zhou said.

Zhou got his start in the late 1990s in a roadside workshop barely large enough to fit two lathes. Using a hammer and a second-hand welder in his backyard, he banged out the very first set of fitness equipment ever made in Ningjin.

Today, Zhou is the chairman of a company that is home to a sprawling 340,000-square-meter super factory capable of producing 500,000 units a year. He's quick to stress, however, that scale alone doesn't make it "super".

"A real super factory needs four things," he said. "Super capacity, super response, super quality and super intelligence. Without those, you're just big, not great."

The concept of "super response" is one he's particularly proud of. In 2020, when the COVID-19 pandemic brought global trade to a halt, Zhou's team pivoted, rapidly. Within seven days, they repurposed their machinery to manufacture mask production lines, helping meet local demand and keeping workers on the payroll.

"That's what we mean by response," Zhou said. "It's not just reacting fast. It's about being aligned with what the world needs, before the world even knows it needs it."

In the early 2000s, as China's domestic fitness trend began to emerge, more and more Ningjin locals began following Zhou and tinkering with gym machines. Over time, a kind of collective trial-and-error engineering culture took hold.

As orders grew, the local government stepped in. Industrial parks were zoned, export support was introduced and logistics infrastructure was upgraded.

Today, nearly 3,000 fitness and sports equipment companies call Ningjin home. In 2024, the county's gym equipment industry reached a total output value of 13.9 billion yuan ($1.94 billion), employing over 40,000 people.

The small county is also home to 11 provincial-level "little giant "firms, which refer to innovative specialized small enterprises recognized by the Ministry of Industry and Information Technology.

One of them, MBH, has pioneered automated assembly lines for home-use cardio machines and now holds dozens of domestic and international patents.

"Innovation doesn't have to mean blue-sky R&D," said Liu Xinli, general manager of MBH.

Liu said that sometimes it means figuring out how to shave 0.5 second off a welding cycle or pack a rowing machine into a box that fits better in a shipping container.

"The next battlefield isn't price. It's algorithms, data and user experience. It's not about making more, it's about making smarter," he emphasized.

At MBH, 47 different product series, with over 400 individual models, line showroom floors. Around 30 percent of them are intelligent devices, embedded with software that recognizes users' faces, evaluates their health metrics and tailors a workout plan in real time.

Liu said that the company's orders this year are up more than 40 percent, with around 70 percent of those being exports.

In the company's warehouse, dozens of containers packed with equipments are ready to leave for Brazil, valued at around $50,000 per container.

Such a sentiment echoed across town at Shandong Brightway Fitness Equipment Co Ltd, another rising star in Ningjin's fitness equipment manufacturing galaxy.

Their production line runs on full automation — laser cutters, robotic welders, automated paint sprayers — achieving over 95 percent in-house parts manufacturing. In recent years, e-commerce sales alone contributed to over 50 percent growth year-on-year.

In fact, what makes Ningjin truly unique isn't just its manufacturing muscle, it's the speed of its ecosystem. Thanks to its dense clustering of nearly 3,000 related enterprises, any gym machine can be built, assembled and packaged without ever leaving the county.

"From design to sales, everything happens right here. Every component, every screw, every tube — we can get it within 30 minutes," said Duan Tiemin, chairman of Brightway.

This ultra-efficient network has transformed Ningjin into what one might call a "county-level supercomputer". Every company a node, every supplier a subroutine, all running one vast calculation: how to make fitness equipment faster, cheaper and smarter than anyone else.

And the numbers back it up. In the first quarter alone, Ningjin's 28 major fitness equipment firms generated more than 1 billion yuan in industrial output, with tax revenue up nearly 26 percent year-on-year.

Related exports also accounted for over half the county's total foreign trade last year, and the fitness equipment sector comprised 16 of its top 20 exporting firms.

For years, Ningjin's manufacturers focused on OEM, churning out low-cost gear under foreign labels. That's changing. An increasing number of Ningjin companies are going beyond contract work and building their own brands, backed by serious R&D.

A public brand called Ningjin Fitness Equipment now covers 59 product lines, and the area has been designated as a national sports industry demonstration base.

Even Chinese consumers, long enamored with foreign fitness brands, are starting to take notice. "When people in Beijing or Shanghai walk into a gym, they're mostly using our machines," said Zhou from DHZ.

That's why branding and international marketing have become a top priority. Companies are increasingly turning to platforms like TikTok, Facebook and Amazon to build direct relationships with foreign customers.

"Our e-commerce sales now account for 70 percent of total revenue. We're not just selling machines anymore. We're selling a brand, a lifestyle," said Duan.

Despite their growing clout, Ningjin's manufacturers know the competition won't stay still. Countries like Vietnam and India are eager to capture a slice of the global fitness pie and automation is leveling the playing field, industry experts said.

But Ningjin has two decades of accumulated know-how, a dense supply network, and an almost fanatical commitment to iteration, they added.

"I'm a cardiologist, but I've done a lot of research on fitness equipment," said Prasad Andhare, a buyer from India. "I found out that most of the world's gym machines come from China, and that Ningjin is where most of them are made."

After touring several factories, he was impressed. "The quality is top-notch. They can compete with any high-end brand, even in the United States," he said.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
波多野结衣办公室双飞_制服 丝袜 综合 日韩 欧美_网站永久看片免费_欧美一级片在线免费观看_免费视频91蜜桃_精产国品一区二区三区_97超碰免费在线观看_欧美做受喷浆在线观看_国产熟妇搡bbbb搡bbbb_麻豆精品国产传媒
欧美日本高清视频在线观看| 日韩精品一卡二卡三卡四卡无卡| 国产制服丝袜一区| 91成年人网站| 欧美xxxxx裸体时装秀| 日本欧美一区二区| 特大黑人巨人吊xxxx| 日韩一区二区在线观看视频 | 欧美三级电影在线看| 亚洲精品视频一区二区| 99国产欧美久久久精品| 在线亚洲免费视频| 一区二区三区四区乱视频| 国产又黄又嫩又滑又白| 欧美精品在线观看一区二区| 图片区日韩欧美亚洲| 久久久久亚洲AV成人无码国产| 在线播放视频一区| 男人的j进女人的j一区| 女人又爽又黄免费女仆| 久久久久久久久岛国免费| 国产精品一品二品| 岛国毛片在线观看| 亚洲精品国产精华液| 四虎永久免费观看| 日韩精品一区在线观看| 黄色成人免费在线| 色老板免费视频| 亚洲精品国产高清久久伦理二区| 蜜臀视频在线观看| 亚洲精品一区二区三区香蕉| 国产成人午夜精品影院观看视频 | 中文字幕欧美一| 91欧美激情一区二区三区成人| 欧美日韩国产大片| 免费成人在线观看| 91香蕉一区二区三区在线观看| 亚洲男女一区二区三区| 亚洲图片欧美另类| 久久综合久久鬼色| 成人丝袜高跟foot| 欧美久久高跟鞋激| 国产裸体歌舞团一区二区| 一本色道**综合亚洲精品蜜桃冫| 亚洲国产精品天堂| 午夜影院黄色片| 亚洲天堂av一区| 天天插天天射天天干| 国产日韩精品视频一区| 91免费版pro下载短视频| 欧美一级黄色录像| 风间由美一区二区三区在线观看| 欧美色大人视频| 激情综合网av| 欧美视频一区二区三区在线观看 | 国产女同互慰高潮91漫画| 91蜜桃免费观看视频| 欧美大片日本大片免费观看| 国产成人精品三级麻豆| 欧美精品自拍偷拍| 国产精品18久久久久久久久| 欧美视频在线播放| 国产伦精一区二区三区| 欧美日本不卡视频| 国产v综合v亚洲欧| 日韩一级欧美一级| av影院午夜一区| 久久综合色综合88| 台湾佬美性中文| 国产欧美日韩在线看| 精品熟女一区二区三区| 国产精品少妇自拍| 青青草视频播放| 亚洲欧美经典视频| 亚欧精品视频一区二区三区| 天天综合天天做天天综合| 日日噜噜夜夜狠狠久久波多野| 日韩精品国产欧美| 色美美综合视频| 国产精一品亚洲二区在线视频| 欧美剧情电影在线观看完整版免费励志电影| 韩国在线一区二区| 91精品免费在线观看| 波多野结衣91| 国产女主播视频一区二区| 大地资源二中文在线影视观看| 亚洲美女视频在线观看| 欧美日韩生活片| 欧美aaa在线| 欧美日韩aaa| 91在线观看下载| 国产欧美一区二区三区沐欲| 中文字幕5566| 亚洲一区在线视频观看| 日本妇女毛茸茸| 国产一区二区h| 精品区一区二区| 中文字幕第3页| 亚洲一区二区三区不卡国产欧美| 日韩一级片大全| 国产美女精品一区二区三区| 精品区一区二区| 风间由美一二三区av片| 亚洲电影一区二区三区| 91国产视频在线观看| 丁香激情综合国产| 国产免费观看久久| 色噜噜噜噜噜噜| 九九精品一区二区| 日韩精品中文字幕一区二区三区| 欧产日产国产精品98| 亚洲香肠在线观看| 欧美日韩免费不卡视频一区二区三区| av在线不卡免费看| 亚洲欧洲中文日韩久久av乱码| 欧美大片xxxx| 成人午夜短视频| 国产精品天美传媒| 亚洲波多野结衣| 国产二区国产一区在线观看| 国产日产精品1区| 91n在线视频| 丁香婷婷深情五月亚洲| 国产精品免费看片| 老女人性淫交视频| av在线这里只有精品| 亚洲免费观看高清在线观看| 91极品视觉盛宴| 日本55丰满熟妇厨房伦| 亚洲一区视频在线观看视频| 欧美群妇大交群中文字幕| av免费观看不卡| 丝袜美腿亚洲一区二区图片| 日韩视频在线你懂得| 一区二区三区四区免费| 国产一区二区导航在线播放| 欧美精彩视频一区二区三区| 小早川怜子一区二区的演员表| 国产99一区视频免费| 中文字幕永久在线不卡| 91九色最新地址| 久久性爱视频网站| 美女在线视频一区| 国产午夜亚洲精品午夜鲁丝片| 翔田千里88av中文字幕| 93久久精品日日躁夜夜躁欧美| 亚洲国产日韩一级| 日韩欧美成人一区| 亚洲a∨无码无在线观看| 成人动漫一区二区在线| 一区二区三区四区不卡在线 | jizzjizzjizz欧美| 一区二区三区久久| 日韩欧美一区二区免费| 懂色av粉嫩av浪潮av| 北条麻妃一区二区三区| 夜夜爽夜夜爽精品视频| 日韩精品在线一区| 亚洲熟女毛茸茸| 宇都宫紫苑在线播放| 日韩中文字幕亚洲一区二区va在线| 亚洲精品一区二区在线观看| www日韩在线| 天堂va欧美va亚洲va老司机| 美女久久久精品| 中文字幕亚洲精品在线观看| 欧美精品久久99| 大胸美女被爆操| 国产精品二区视频| 久久99精品久久久久久久久久久久| 国产精品电影一区二区三区| 欧美酷刑日本凌虐凌虐| 国产真人真事毛片视频| 91蜜桃婷婷狠狠久久综合9色| 蜜桃一区二区三区在线| 国产精品电影一区二区| 日韩亚洲欧美综合| 国产高潮国产高潮久久久91| 久久精品女同亚洲女同13| 国产精品18久久久久久久久久久久| 一区二区三区不卡视频在线观看| 精品国产伦理网| 欧美午夜精品一区| 超碰人人干人人| 国产精品日日摸夜夜爽| 国产麻豆精品视频| 午夜精品久久久久| 成人免费在线播放视频| 日韩精品资源二区在线| 91久久精品网| 国产一区二区三区四区在线| 波多野结衣办公室双飞 | 国产精品一区三区| 午夜av一区二区| 最近日韩中文字幕| 欧美精品一区二区三区久久久| 欧美在线观看视频在线| 91麻豆精品国产91久久综合| 东京热av一区| 99精品桃花视频在线观看|